Halal-certified meals are gaining market traction, amounting to a $1.9 billion market globally, however extra could be accomplished to unfold consciousness about halal meals and to make sure that prospects searching for halal-certified merchandise know the place to buy them. These findings come from a current on-line survey performed on 1000 U.S. adults by the Islamic Meals and Vitamin Council of America (IFANCA; Chicago).
The survey findings confirmed that just about two-thirds of these conscious of halal responded that they don’t eat halal meals “typically” as a result of they don’t know sufficient about halal-certified meals.
To be halal-certified, meals should conform to manufacturing and ingredient requirements that align with halal existence, together with requirements for procurement, preparation, sanitation, storage, and dealing with.
Those that do purchase halal-certified merchandise may have problem figuring out the place to buy such merchandise, with the IFANCA survey displaying that greater than half of Individuals conversant in halal (52%) and 72% of those that repeatedly eat halal-certified meals “report going through difficulties when searching for halal-certified meals.”
“IFANCA is dedicated to making sure that everybody has entry to halal meals and merchandise that enable them to dwell safe, satisfying lives,” mentioned IFANCA’s president Dr. Muhammad Chaudry in a press launch. “This survey knowledge reveals us that we should proceed to do extra within the meals sector—from retail to foodservice—to raised educate and serve our halal customers.”
